Lifestyle Business Playbook

Create and run a business focused on fun, freedom and flexibility

In Lifestyle Business Playbook: How to Have Fun, Freedom and Fulfilment with Your Own Business, award-winning entrepreneur and author Daniel Priestley delivers a practical guide for building a lifestyle business. He explains how to structure your team, the technology you’ll need to grow, the sorts of products you’ll need to develop, and the markets you should target. Daniel walks you through key business phases and sets clear objectives you can aim for to make sure you stay on track.

The book demonstrates how to spot opportunities for building a lifestyle business and includes real-world examples of people who built booming companies that enhance their lives and the lives of the people they love. You’ll get critical strategies for identifying your niche market and for running effective marketing campaigns. You’ll also discover how to get over the fear that naturally comes with taking a non-traditional career path.

Perfect for entrepreneurs, marketers, team leaders, and founders, Lifestyle Business Playbook will also earn a prominent place in the libraries of business students and anyone else who’s interested in unlocking the possibilities of creating and running a business that enhances their lives.

‘Daniel Priestley is one of our most popular guests to talk about entrepreneurship on Diary of a CEO. He offers clear, practical guidance for adopting an entrepreneurial mindset and starting and growing business. In Lifestyle Business Playbook, he explains how to understand the big trends and then lays out bold, clear steps to building a business that serves your life, not the other way around. This isn’t theory - it’s a distillation of real entrepreneurial wins, losses, and wisdom. If you want a business that gives you freedom, purpose, and profit, this is the book you’ve been waiting for.’

Steven Bartlett, Entrepreneur, Investor & Host of The Diary of a CEO Podcast

Unlock the secrets to crafting a thriving business that enriches your life

In Lifestyle Business Playbook: How to Have Fun, Freedom and Fulfilment With Your Own Business, award-winning entrepreneur Daniel Priestley delivers a compelling guide that takes you on a journey to redefine success on your own terms.

This isn't just a book; it's your roadmap to creating a business structure that emphasizes fun, freedom, and flexibility. Daniel Priestley dives deep into the essentials: from assembling a dynamic team to choosing the right technology, from developing impactful products to identifying lucrative markets. This book is your compass through the crucial phases of business development, helping you set and achieve clear objectives to keep your venture aligned with your lifestyle aspirations.

You’ll learn how to:

• Recognize opportunities for lifestyle businesses, learning from real-world examples of successful lifestyle entrepreneurs
• Strategize effectively to achieve niche market domination by executing skilful marketing campaigns that resonate with your audiences
• Overcome the most common fears associated with taking unconventional career paths

Daniel Priestley doesn't just share strategies; he prepares you for a transformation. Lifestyle Business Playbook is a catalyst for change, inspiring you to build a booming business that not only meets financial goals but also supports a life filled with joy and purpose.

Make Lifestyle Business Playbook a cornerstone of your personal and professional development library. Start your journey toward a lifestyle business that brings you the ultimate blend of prosperity, passion, and peace and embark on your adventure to build a business that’s as fulfilling as it is profitable.

Whether you're an entrepreneur, marketer, team leader, or founder, this book is tailored for those who dare to dream of a work-life synergy. Business students and aspiring business owners will also find invaluable insights into turning visions into reality.