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On the Hunt for Great Companies

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Laatste update: 19 July 2026
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On the Hunt for Great Companies

On the Hunt for Great Companies

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Praise for
ON THE HUNT FOR GREAT COMPANIES

“Kold provides an excellent framework to help investors navigate the treacherous path toward investment success. This book will help both sophisticated professional investors and beginners achieve their investment objectives.”
— Brian C. Rogers, Retired Chairman and CIO of T. Rowe Price

“Long-term fundamental value investing in high-quality companies is the best way to generate consistent returns. Simon Kold has the track record to shed light on the key elements of this strategy.”
—Kasim Kutay, CEO of Novo Holdings

“I’ve read (and written) my fair share of dry, technical tomes on finance. On the Hunt for Great Companies is an inspiring, very practical and wonderfully written book on identifying ‘alpha return’ companies.”
— Thomas Plenborg, Professor at Copenhagen Business School and Chairman of DSV



Essential guide for detailed evaluation of business quality aimed at investors in both public and private markets

A practical tool for investment analysis, On the Hunt for Great Companies: An Investor's Guide to Evaluating Business Quality and Durability helps readers analyze target companies in relation to 17 traits of business quality, as well as the nuances within them.

Readers will learn how to empirically evaluate the traits of a good business, including passionate management, staying power, abnormal reinvestment options, low dependency risk, and to identify emerging quality.

This book is supported by a wealth of real-world examples, both contemporary and historical, detailed original illustrations, and true business stories and anecdotes from investor and former comedian Simon Kold. In this book, readers will learn about:

  • Practical guidelines for research into 17 nuances of business quality
  • Methods to formulate falsifiable test statements and empirically test those predictions, rather than relying on heuristics or box-checking
  • Incorporates memorable investment advice through Kold’s trademark humorous style

Detailed, sophisticated, and highly actionable, On the Hunt for Great Companies is an essential for professional investors of all sizes, in all industries, in both public and private markets.

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