Winning Through Innovation

Reveals why short-term corporate success often increases the chance of long-term failure. This book aims to provide systematic tools that managers can begin using to gain practical insights for overcoming the success syndrome, managing innovation, and developing action plans to attain - and maintain - industry leadership.



Tushman and O'Reilly examine how leadership, culture, and organizational architectures can be both important facilitators of innovation and, not uncommonly, formidable obstacles. They demonstrate how to clarify today's critical managerial problems, use culture and commitment to promote innovation and implement strategy, and deal with changing innovation requirements as organizations evolve.