How To Win Work

This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.

You are a great designer, but no one knows you. Now what?

By directly confronting the burning question ‘How do you win work?’, this book addresses the key purpose of architects investing time and effort in public relations and marketing.

Written by one of the most influential and perceptive voices in business development, Jan Knikker, Partner for Strategy and Development at MVRDV, the narrative simultaneously informs and excites, making marketing accessible and compelling for all architects regardless of sector and practice size.

Knikker draws on over 20 years’ experience at the forefront of global practice at MVRDV and OMA, shaping their public images and business strategies. Bridging the distance between architects and marketing, he provides practical tips and best practice guidance, ranging from strategic business plans to the nuts and bolts of writing press releases and fee proposals.

Successful PR has to be more than skin deep. It needs to rest on strong and stable foundations. Knikker emphasises the importance of nurturing a creative and innovative practice culture, which also invests in core values, such as being a good employer and professional ethics.

The result of extensive research, Knikker draws on fresh insights and approaches from a wide range of architects in the UK and internationally:

• David Miller Architects

• Coffey Architects

• Studio MUTT

• MgMaStudio

• Feilden Fowles

• Powerhouse Company

• Shedkm.