The Package Design Book 8

Exemplary packaging blends creativity and sustainability with great brand storytelling. The eighth edition of The Package Design Book showcases the winners of the 2023/24 Pentawards competition, the industry’s biggest accolades. All groundbreaking designs, many explore new materials, greener “no-trace” solutions, and smart and connected packaging.

Packaging is no longer just for containing goods—it’s a statement, a revolution, a glimpse of the future. The Package Design Book 8 captures this evolution, with the most boundary-pushing designs from the 2023 and 2024 Pentawards competition. Meet the heroes who are propelling form and function to unprecedented levels, with new ideas, purpose, and materials.

This book explores the rise in “Design with Impact”, underscoring a growing shift, wherein packaging doesn’t just sell products, it sparks change. We see it in Bosai’s earthquake kit and Raras’ ‘imperfect’ bottles that raise awareness of rare diseases. From One Good Thing’s edible packaging to Dell’s 100% recyclable laptop box, discover how sustainability is becoming a driving force, with ‘reduce, reuse and recycle’ front of mind.

Whether through inclusive design, waste reduction, or storytelling that improves the user’s experience, the achievements in this collection show that packaging can inspire, connect, and leave a lasting legacy.

Witness an industry at a turning point, championing designs that don’t just function, but resonate.