Prada – The Modern Luxury Series

It’s not just the devil who wears Prada: The whole world loves the traditional Italian brand from Milan. And everyone in the fashion world adores the bold leader Miuccia Prada. It was she who freed the house from its dusty image in the 1970s and let it into a glorious future.

What began as a leather goods factory in Milan in 1913 developed into an icon of the fashion industry and pop culture thanks to Miuccia. A label that is characterised by the unique fusion of tradition and innovation. Everyone wants to be like Prada - and nobody is like Prada. We show why that is and what nylon ugliness and art have to do with it.