Why Innovation Fails

Exploring the dos and don’ts of sustainable innovation, this book explains the most frequently made mistakes that companies make and highlights the most common pitfalls in the innovation process.

Exploring the dos and don’ts of sustainable corporate innovation, this book explains the most frequently made mistakes and highlights the most common pitfalls in the innovation process. To remain successful, organisations must be able to respond effectively to the fast pace of change or even stay one step ahead of it. To make this possible, it is crucial to look at the future in the right way. This means embracing uncertainty, seizing opportunities and recognising threats in good time. Through the author's insightful and knowledgeable text, you will gain greater insight into the technological evolutions of the next 10 years and discover how this insight can be turned into a concrete approach that will build future-proof and successfully innovating companies and organisations.